7-Eleven Launches Private Label Soda
7-Select Soda is available in 20-ounce bottles in three flavors: Cola Classic, Orange Soda and Lemon-Lime Twist.
Jul 28, 2026 | 2 min read
7-Eleven Inc. is “refreshing its drink cooler lineup” with the launch of 7-Select Soda. Each 20-ounce bottle is $1.99 and features a resealable cap.
“Every sip is invigorating, ice-cold and bubbly, delivering a crisp lift to every soda break. The offering is the latest innovation in the 7-Select beverage portfolio, exclusively available at participating 7-Eleven, Speedway and Stripes stores.
The new 7-Select Soda lineup features:
- Cola Classic: “A signature cola flavor with a timeless, old-school taste that taps into nostalgia and satisfies long-time cola loyalists.”
- Orange Soda: “A bright, bubbly orange soda bursting with vibrant citrus and a touch of sweetness, delivering a tangy flavor experience that doesn't disappoint.”
- Lemon-Lime Twist: “A crisp lemon-lime soda that blends tart lemon and smooth lime with a lively citrus pop—light, caffeine-free and balanced from the first sip to last.”
"7-Select Soda reflects what the 7-Select brand stands for: variety, dependable quality and value," said Nikki Boyers, vice president of private brands, emerging brands & 7 ventures. "This new offering is the latest example of how 7-Select keeps evolving, introducing new flavors and products that exceed expectations for what convenience should taste like."
Packaged beverages are key for driving trips and building baskets inside c-stores. The category is consistently a top margin contributor for in-store merchandise, contributing more than 18% to in-store sales in 2025, according to preliminary NACS State of the Industry data.
Continue reading about how the pack bev category performed in 2025 in the May 2026 issue of NACS Magazine feature “Leader of the Pack (Bev).”
Packaged beverages (non-alcoholic)
