Wawa Launches Lands’ End Collab
The collection features the Shorti Tote, a graphic t-shirt and a toppings-inspired bag charm.
Jul 23, 2026 | 2 min read
Wawa has teamed up with Lands’ End to launch a limited-edition collection celebrating summer “the way it was meant to be spent: outside, offline and with a Wawa Shorti hoagie in hand,” the retailer said.
“At the heart of the collection is the Shorti Tote, a beach tote designed with one very important job: getting your Wawa Shorti hoagie safely to the sand. The tote is part of a three-piece Lands' End x Wawa collection that also includes a graphic t-shirt and a toppings-inspired bag charm: a nod to the fresh food and beverage retailer’s ingredient customization capabilities when ordering your favorite Wawa hoagies,” Wawa said.
The full collection is now available on LandsEnd.com. There are also limited quantities of The Shorti Tote at select Wawa stores in New Jersey and on Wawa.com, while supplies last.
"We are grateful to our customers for making Wawa a part of their summer days," said Dave Simonetti, senior director of store operations, Wawa. "It's a thrill to partner with Lands' End on a one-of-a-kind accessory that's sure to bring joy to our customers this summer!"
Earlier this summer, Wawa’s brought back its annual Hoagiefest. The retailer first launched Hoagiefest in 2008.
Wawa said it is celebrating Hoagiefest with two meal deal options: “any Shorti hoagie, wrap or chicken sandwich with a small bag of Herr’s chips, and a small fountain drink for $6 or any classic hoagie, small bag of Herr’s chips and small fountain drink for $8.”
The 2026 Hoagiefest campaign runs through July 26 at all 1,200-plus Wawa stores.
