Circle K Launches ‘Flamin’ Hot’ Wings Collab
The wings are available exclusively at Circle K locations nationwide before expanding to other retail outlets in September.
Jul 10, 2026 | 2 min read
Circle K announced its first-ever national “hot food collaboration with a major brand,” with the launch of the new Flamin’ Hot boneless wings, in partnership with PepsiCo/Frito-Lay.
“We’re always listening to our customers and know they’re looking for bolder, spicier flavors, so teaming up with Frito Lay on this first-of-its-kind Flamin’ Hot menu offering was a no-brainer," said Vice President of Food, U.S., for Circle K, Gary Brant. "This partnership is a perfect example of where we’re taking the food experience at Circle K. It sets a new benchmark for the kind of exciting flavors customers can expect from us.”
The retailer said the experience is designed to create buzz and inspire a trip to Circle K.
“Consumers are always looking for the next flavorful bite, and Flamin’ Hot keeps bringing the heat,” said Janelle Rowe, senior vice president of foodservice at PepsiCo. “Our partnership with Circle K lets fans experience that unmistakable Flamin’ Hot flavor beyond the snack aisle. Flamin’ Hot Boneless Wings are bold, fiery and made to spice up every stop.”
The Flamin’ Hot boneless wings are available now at participating Circle K locations nationwide before expanding to other retail outlets in September.
In other recent Circle K news, earlier this summer the retailer launched Scratch & Win, a new daily, instant-win game available in the Circle K app. The company said anyone can play once per day for a chance to win prizes, including free Polar Pops and a variety of popular beverages and merchandise items. Inner Circle members unlock more with eligibility for prizes including 25 weekly chances to win a $250 Circle K gift card, $10,000 weekly cash prizes and four grand prizes of $25,000 in cash.
