Marketing

Shell Launches Summer Sweepstakes

Participants can win $100,000 or free fuel for a year.

Jul 01, 2026 | 2 min read

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Visiting a Shell station this summer could come with a chance to win $100,000 or free fuel for a year. 

The Shell “Fill Lucky” sweepstakes takes place through August 28. Guests can enter once per day by scanning a QR code at a Shell station pump. A bonus daily entry is available by uploading a qualifying fuel receipt through the entry form, a news release from Shell said. 

There will be one grand prize winner of $100,000 and five regional winners for the prize of free fuel for a year, the release said. The randomly selected winners are expected to be notified in September.

"Fill Lucky gives our customers a chance to turn an everyday fueling stop into an opportunity—whether that's a road trip they've been wanting to take, tackling a home project, upgrading a vehicle, or simply supporting their everyday needs," said Zoë Baldwin, CMO, mobility and convenience, Shell North America. "It's a simple chance to get more with every stop at Shell this summer, and we hope it makes a meaningful difference for the winners and the people they care about."

In other recent Shell news, in May, Shell announced the launch of the Shell Performance Elite World Mastercard, where cardholders earn 4% back on fuel, EV charging and in-store purchases, among other benefits. 

Shell also acquired the Fuel Rewards loyalty program last year from PDI Technologies and Excentus Corporation.

NACS serves the global convenience and fuel retailing industry by providing industry knowledge, connections and issues leadership to ensure the competitive viability of its members’ businesses.


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