7-Eleven Partners with Ibotta for CPG Promotions

7-Eleven has partnered with Ibotta, a digital promotions network, to offer CPG digital offers (excluding age-restricted items) in the 7-Eleven, 7NOW and Speedway apps, the companies said in a joint release.

Shoppers will be able to clip Ibotta-powered offers in the 7-Eleven apps before purchasing in-store, at the pump or via delivery, with rewards deposited directly into their 7Rewards or Speedy Rewards loyalty accounts.

With the Ibotta platform, which is currently most active in grocery and delivery, CPGs pay when there is a verified sale of their product through the Ibotta Performance Network.

"At 7-Eleven, we are investing in the digital and physical infrastructure that makes every visit more valuable for our shoppers while driving volume for brands," said Yaqub Baiani, chief product officer at 7-Eleven. "Joining with Ibotta gives CPG brands a leading performance-based solution inside one of the most powerful loyalty programs in convenience retail."

"7-Eleven and Speedway stores represent a significant opportunity for CPG brands with enormous purchase volume. We are excited to bring our leading digital offer content and best-in-class measurement capabilities to 7-Eleven, Inc.," said Bryan Leach, founder and CEO of Ibotta. "This partnership gives our customers the same performance accountability they have in grocery and delivery, now in one of the hardest-to-reach retail channels in the country."