C4 Launches ‘Sparkling Protein’

Nutrabolt’s C4 brand recently announced the launch of C4 Sparkling Protein, a “caffeine-free, ready-to-drink beverage that brings a new experience to the protein category. Delivering 20 grams of high-quality protein, zero sugar and five essential vitamins and minerals in a crisp, carbonated format, C4 Sparkling Protein offers a refreshing alternative to traditional protein shakes while further expanding the brand's beverage portfolio.”

C4 Sparkling Protein is available in strawberry watermelon, lemon lime fizz and cherry vanilla (a Walmart exclusive flavor).

Over at Molson Coors’ Blue Moon, the brand is introducing the Blue Moon Spicy Orange Challenge, a “limited-edition experience that dares fans 21+ to take a bite of Blue Moon's spicy orange before taking their first refreshing sip of beer.”

The brand said the challenge is inspired by consumers' growing appetite for spicy food experiences with 90% of Blue Moon drinkers saying they like or love spicy foods.

Each challenge kit includes:

• A dried Valencia orange slice coated with Frank's RedHot Original Hot Sauce and ghost peppers.
• A custom Blue Moon glass featuring measurement markers to track challenge performance by seeing how much Blue Moon you drink to beat the heat.
• A gift card that can be used towards a 6-pack of Blue Moon.
• A bottle of Frank's RedHot Original Hot Sauce.

Earlier this summer, BuzzBallz launched Tropic Tang. The company said the latest addition to the BuzzBallz lineup delivers bright, juicy orange flavor with a tropical taste.

To celebrate the release of Tropic Tang, BuzzBallz saddled up with Twangy Chapz. “This limited-edition accessory brings together island energy and western swagger while keeping your BuzzBallz within arm's reach,” the brand said. “The Twangy Chapz feature orange faux suede with matching fringe and yellow accents, a handcrafted pop-tab belt buckle, and built-in side saddles capable of holding up to six Tropic Tang BuzzBallz.”