Snack Brands Gear Up for Football Season

Mondelēz International recently announced its first-ever professional football team sponsorship with the Kansas City Chiefs. “As the team's Official Snacking Partner, Mondelēz is uniting its iconic portfolio of products to bring snacking fans together for tailgates, watch parties and brand activations,” the brand said.

The partnership will connect Mondelēz portfolio brands directly to Chiefs fans, who can expect to see Mondelēz brands integrated throughout their game day experience. Additionally, starting in October, shoppers across Kansas, Missouri and Nebraska will see regional retail displays featuring special game-day promotions.

Over at PepsiCo, Tostitos, the official chip and dip sponsor of the NFL, is kicking off football season with the launch of football-themed products:

• Tostitos Spicy Queso Blanco Flavored Tortilla Chips: “Tostitos is introducing a bold new limited-time flavor inspired by the iconic chips-and-queso pairing, blending zesty queso cheese flavor with vibrant peppers and spices for a rich and vibrant taste experience.”
• Tostitos Chunky Guacamole: “Tostitos is bringing its signature chip-and-dip experience to the refrigerated aisle for the first time with Tostitos Chunky Guacamole Mild and Medium Hint of Lime-Flavored Dip, which start with fresh Hass avocados, and have onions, tomatoes, jalapeño peppers and finished with a hint of lime flavor.”
• Limited-Edition NFL Team Bags: “Back for football season, Tostitos fan-favorite NFL Team Bags will be available regionally beginning in August, giving fans another way to show their team pride on gameday.”

Meanwhile Mars is prepping for football season, as two “game day favorites” are joining forces: Pringles and Buffalo Wild Wings are bringing the taste of wing sauces to a new line of chips.

The new Pringles x Buffalo Wild Wings lineup features:

• Pringles x Buffalo Wild Wings Parmesan Garlic: “The MVP of savory snacking, featuring a tangy citrus note followed by aged parmesan, roasted garlic, Italian herbs and a hint of red spice.”
• Pringles x Buffalo Wild Wings Medium Buffalo: “A game day classic that delivers tangy Buffalo flavor with cayenne heat and a smooth buttery finish.”
• Pringles x Buffalo Wild Wings Asian Zing: “Bringing a blitz of sweet heat with notes of tanginess from rice vinegar, followed by heat from chili peppers and balanced with a hint of soy sauce and ginger.”

Salty snacks