Sinclair Oil Sees Increased Visits From Gamified Loyalty Program

Sinclair Oil partnered with Mistplay to innovate its DINOPAY loyalty program. The reimagined program features game-linked rewards powered by Mistplay's LoyaltyPlay solution.

The brands said the initiative delivered significant improvements in customer visit frequency and engagement, with the LoyaltyPlay campaign driving 42% more site visits and a 9.7% increase in fuel purchases for Sinclair.

“With Mistplay's LoyaltyPlay solution, Sinclair embedded game-linked offers directly into DINOPAY, allowing customers to earn fuel discounts by playing popular mobile games promoted within the app,” Mistplay said.

Through the campaign spanning November 2025 to June 2026, Sinclair said key performance highlights include:

• 42% increase in site visits among highly engaged members
• 1.7% faster return trips for customers who participated in mobile gameplay
• 13% of monthly active members engaged within the first six months
• 9.7% increase in fuel purchases tied to reward redemptions

"LoyaltyPlay gave us a compelling way to motivate repeat visits and increase engagement through interactive customer experiences—all connected to Sinclair Top Tier Gasoline," said Nick Gauger, manager of loyalty and marketing at Sinclair Oil. "The program helped accelerate return trips and deepen engagement with the DINOPAY app."

Loyalty