7-Eleven Updates Gold Pass Program
Members receive seven free drinks per month, fuel discounts and more.
May 06, 2025
7-Eleven Inc. is upgrading its subscription program with the new 7-Eleven Gold Pass program, according to a press release. The retailer said the program “builds on the success of the original delivery-focused program, enhanced with exciting in-store and fuel benefits at 7-Eleven to give members even more ways to sip and save.”
Members can sign up and manage their perks through the 7-Eleven and 7NOW apps. The program costs $9.95 a month or $95 a year, and students can join for $5.95/month or $55/year. The retailer is also offering a 30-day free trial.
7-Eleven Gold Pass members already receive free delivery on eligible orders, and 10% cash back on both delivery and pickup. Now, members can also access:
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Seven free drinks per month: Any size coffee, Big Gulp or Slurpee drink for free, up to seven times a month.
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Extra 5 cents off per gallon: Save five cents on every gallon at participating 7-Eleven branded fuel stations.
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Exclusive in-store deals: Unlock special offers and limited-time discounts available only to 7-Eleven Gold Pass members when shopping in-store.
“We're always looking for ways to bring more fun, value and ease to our customers' daily routines,” Yaqub Baiani, vice president of digital product management and experience at 7-Eleven Inc. “The new 7-Eleven Gold Pass lets you save on everything from your morning coffee to your fuel fill-up. And now you can enjoy those perks whether you’re shopping in-store, online or on the go.”
Earlier this month, 7-Eleven teamed up with Green Day and Punk Bunny to unveil an all-new, exclusive Slurpee drink flavor: Kerplunk Kandy Grape. “As an ode to the band’s 1992 album ‘Kerplunk!’, this rockin’ new flavor mashes up cotton candy sweetness with juicy grape vibes,” 7-Eleven said.
The retailer described the Kerplunk Kandy Grape Slurpee drink as “a sweet and slightly twisted treat that tastes just like the cotton candy grapes Green Day keeps as a staple on their backstage riders.” The flavor is available for a limited time at participating 7-Eleven, Speedway and Stripes stores nationwide.
