Casey’s Kicks Off Campaign to Support Local Schools
Customers in 16 states and PepsiCo contribute to fund-raising effort.
Jan 05, 2021 | 2 min read
ANKENY, Iowa—To kick off the new year, Casey’s General Stores has launched a month-long giving campaign, in partnership with LIFEWTR, a purified bottled water from PepsiCo, to support local schools in communities across its 16-state footprint.
Through January, Casey’s guests can round up their purchases to help fund projects and initiatives at K-12 public and nonprofit, private schools. Plus, an additional $1 will be donated for every purchase of a LIFEWTR brand drink and a Mega Slice, up to a total of $25,000.
“Teachers continue to demonstrate heroic efforts in the face of challenging school years, educating our children in schools, online and even sometimes both at the same time,” said Megan Elfers, vice president of marketing, Casey’s. “We are proud to do our part to support them, our schools and our communities when they need us most.”
“We are thrilled to partner with Casey’s to aid schools,” said Guillermo Prieto, director of shopper marketing, PepsiCo Beverage North America, Central Division. “This is a way for us to give back to our local communities while also reminding teachers that we have their backs.”
Casey’s has been a big supporter of education. Last fall, the convenience chain announced its Cash for Classrooms grant program. The grants range from $1,000 to $50,000 and can be used for physical improvements, material needs, teacher support and community engagement initiatives. Grant recipients will be announced in March.
Founded more than 50 years ago, Casey's operates 2,200-plus convenience outlets. It is the fourth-largest c-store retailer and the fifth-largest pizza chain in the United States.
