Coca-Cola Bottles to Go 100% Recycled
The new 13.2-ounce bottle first will be available for Coca-Cola drink brands.
Feb 10, 2021 | 2 min read
ATLANTA—The Coca-Cola Company introduced in the United States a new 13.2-ounce bottle made from 100% recycled plastic material (rPET) and is rolling it out first for Coca-Cola-branded beverages as it moves to address the environmental problem of plastic waste.
The beverage giant also announced it would transition to bottles made from 100% recycled plastic material across a selection of brands in its U.S. portfolio, including Dasani and smartwater, which will be available in various package sizes this year.
The moves will reduce the company’s use of new plastic by more than 20% across its North America portfolio compared to 2018.
Starting this month in select states in the Northeast, Florida and California, Coca-Cola Trademark (Coke, Diet Coke, Coke Zero Sugar, Coca-Cola Flavors) will roll out the all-new, 13.2-ounce bottle made from 100% rPET. This summer, the 13.2-ounce, 100% rPET bottle will roll out across additional sparkling beverage brands nationwide.
As part of a portfolio approach, 20-ounce bottles made from 100% rPET are being introduced across Coca-Cola, Coke Zero Sugar, Diet Coke and Coca-Cola Flavors beginning this month in California and New York and will continue to roll out this Spring in Texas.
Dasani and smartwater will follow suit, introducing 20-ounce bottles made from 100% rPET in March and July, respectively. Finally, in February, people in select markets will see a new 13.2-ounce clear bottle from Sprite, also made from 100% rPET. The clear package makes it easier for bottles to be recycled and remade into new bottles. All Sprite packaging will transition to clear packaging by the end of 2022.
“Given our scale and resources, we realize our unique opportunity and clear responsibility to make a positive difference in the global plastic crisis, bringing us closer to our ambitious World Without Waste goals,” said Alpa Sutaria, vice president and general manager for sustainability at the North America operating unit for The Coca-Cola Company. “Plastic is a valuable packaging resource and these innovations in the U.S. represent meaningful action[s] that focus not just on what goes into the bottles, but on innovation of the bottles themselves.”
Merchandising New product introduction Sustainability
