Hershey Offers Virtual Meetings for Retailers
The Hershey Insights Network remotely connects customers to Hershey’s Global Customer Insights Center environment.
Oct 21, 2020 | 2 min read
HERSHEY, Pa.—The Hershey Company has developed a new capability for its retail partners that will help them stay ahead of the retail landscape during the COVID-19 pandemic and beyond. Hershey has announced a new virtual meeting opportunity called Hershey Insights Network (HIN) to provide solutions for its retail partners to engage shoppers and enhance their overall experience both in-store and online. These personalized solutions are now able to be presented and discussed remotely with retail partners across the country.
“While this pandemic may have temporarily changed the way in which we meet with our retail partners, it has not changed the strong insights we have to offer our customers, which are especially crucial at this time,” said Dale Clark, senior director of category management for The Hershey Company, in a press release. “Our retail partners depend on this insight-driven data to help them stay ahead of the retail landscape, and this is another way we continue to adapt during this time to ensure that retailers are set up for lasting success.”
The HIN is an engaging virtual meeting experience that features the latest insights and solutions, broadcast to retail partners in a unique and remote platform. Much like a television studio, the HIN serves as its own network, with a multi-camera studio and video switcher to ensure retail partners have a live experience unlike any other. The HIN offers leading insights, analysis and expertise that provide solutions to engage shoppers with live set merchandising and enhanced shopping experiences.
“We are going above and beyond to set up retail partners for success now and in the future,” said Clark. “It’s so important to adapt quickly to all the changes that continue to take place this year, and we are proud to be a trusted partner for retailers in this evolving world, bringing them the latest insights and results with paypoint, center store and innovation to accelerate growth.”
In today’s competitive environment, suppliers must be on the ball when it comes to implementing the most effective selling habits, which will be explored at the upcoming NACS Crack the Code Experience in the session The Value Equation: Selling Strategies for Suppliers.
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