Kum & Go, Budweiser Team Up for Charity
Sales of limited edition t-shirts will support Folds of Honor scholarships.
Jul 13, 2020 | 1 min read
DES MOINES, Iowa—Kum & Go has partnered with Budweiser to produce a limited-edition t-shirt and tank top in red, white and blue. The shirts reflect Budweiser’s partnership with Folds of Honor, a nonprofit organization that provides educational scholarships to family members of military personnel who have fallen or been disabled in combat while serving in the U.S. armed forces. All proceeds from the sales will go toward educational scholarships.
Kum & Go, now in its 60th year, gives 10% of its profits back to the communities it serves. “This partnership is about celebrating our country and two iconic American brands while creating a fun way to support our veterans,” said Tanner Krause, president, Kum & Go.
As part of a bigger summer campaign in partnership with Anheuser-Busch, for every case of Budweiser sold at Kum & Go, $1 will be donated to Folds of Honor.
The “Kum & Go Drink a Budweiser” t-shirts are available online while supplies last.
Merchandising
