JUUL E-cigs Pulled From Online Retailers in China
The product was only on the market one week.
Sep 19, 2019
SAN FRANCISCO—America’s largest e-cigarette brand, JUUL Labs, started selling its nicotine vaporizers in China online last week, but the products have already disappeared from stores without an explanation, according to Bloomberg.
JUUL vaping devices and nicotine pods in a range of flavors, including mint, mango, creme and Virginia tobacco, had been available on two of the largest online shopping sites in China: Alibaba Group Holding Ltd.’s Tmall and JD.com Inc.
JUUL wasn’t given a reason why its products were pulled, Bloomberg reported, citing a person familiar with the matter who asked to remain anonymous. JUUL wants to make the products available again in the world’s largest tobacco market. “We remain steadfast in our commitment to providing the more than 300 million adult smokers in China with a viable alternative to combustible cigarettes,” said Victoria Davis, JUUL spokeswoman.
International markets are important to JUUL, especially as vaping comes under increased scrutiny in the U.S. The Trump Administration has pledged to increase its oversight of the industry, and in coming weeks, the U.S. Food and Drug Administration is expected to issue guidance clamping down on sales of almost all flavored vaping products. Altria and JUUL have said they agree that urgent action is needed to reduce the adoption of vaping by underage users.
Last year, JUUL voluntarily pulled many of its flavors, excluding mint, menthol and tobacco, from store shelves in the U.S., following attention from regulators and lawmakers on the company’s marketing tactics.
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