Pilot Flying J Kicks Off ‘Life Is Why We Give’ Campaign
The company plans to raise $1 million throughout February in support of the American Heart Association.
Feb 01, 2019
KNOXVILLE, Tenn. – Pilot Flying J announced its goal to raise $1 million this February to support the American Heart Association (AHA) in honor of American Heart Month. As part of the company’s longstanding commitment to giving back, Pilot Flying J invites guests and team members to help kick off its second year of the Life is Why We Give campaign in travel centers and convenience stores across the country.
Last year, Pilot Flying J partnered with guests and team members to raise $981,000 in support of AHA’s mission to be a relentless force for a world of longer, healthier lives, ranking among the top five national fundraisers for AHA’s Life is Why We Give campaign. Read about the 2018 campaign in “Flying High” in the September 2018 issue of NACS Magazine.
“Everyone should be able to live a longer, healthier life and that reason is why Pilot Flying J gives,” said Mike Rodgers, senior vice president, chief strategy and information officer at Pilot Flying J and AHA board member, in a press release. “This year, we hope to continue this momentum and provide different ways for our guests and team members to help contribute to a healthier tomorrow.”
During the month of February, Pilot Flying J’s fundraising initiatives include:
- Paper Heart Icons: $1, $3 and $5 red hearts will be available at all locations for purchase. The full amount purchased will be donated directly to the AHA.
- Purchase Round Up: Guests can round up their purchase to the nearest whole dollar. Pilot Flying J will donate the full amount of each round-up to the AHA.
- Donate Online: A donation link will also be included on the Pilot Flying J website at pilotflyingj.com/life-is-why throughout the month of February to provide guests another convenient way to donate.
