Coca-Cola Rolls Out Upgrades to Its Freestyle Fleet
The company debuted a next-generation Freestyle model, along with other beverage innovations.
May 30, 2018 | 2 min read
CHICAGO – At the 2018 NRA Show last week, The Coca Cola Company showcased updates to Coca-Cola Freestyle, cloud-based digital signage and new beverages for foodservice. To continue driving value for customers and consumers, Coca-Cola Freestyle has introduced enhancements to existing dispensers and launched a next-generation dispenser: Coca-Cola Freestyle 9100.
Existing dispensers are being refreshed with additional brands and categories, an on-screen calorie display feature, a new user interface and an update to the Freestyle app that allows users to discover leading beverage mixes in their region.
Coca-Cola Freestyle 9100 launched at the 2018 NRA Show and will begin rolling out nationally in 2019. The next-generation dispenser’s large, high-definition screen creates an easier consumer journey to find favorite beverages or sample something new from more than 200 drink choices, including more than 100 low- or no-calorie options. The dispenser is also outfitted with Bluetooth connectivity, so, as soon as Freestyle app users walk into a restaurant, they can connect to the dispenser, pour their favorite beverages and create new mixes without even scanning a QR code. Coca-Cola Freestyle 9100 features an improved crew dashboard and enhanced diagnostics, giving operators real-time precision updates on how much product is remaining and when it will run out. The new dispenser also comes equipped with built-in microphones, speakers and optical sensors to allow for future developments to create an interactive user experience.
To help restaurants keep pace with the digital landscape of today and tomorrow, The Coca-Cola Company is also developing a proprietary technology that will revolutionize digital signage. By connecting displays to a cloud-based signage solution, restaurants will have the opportunity to install low-cost, digital displays that are optimized and updated through real-time analytics. This signage solution leverages consumer-grade Google products, such as ChromeBit, ChromeBox and other low-cost devices, allowing restaurants to upload and stream web content to digital displays.
