Fast and Fresh Focus

Just minutes from downtown Des Moines is a Hy-Vee’s Fast & Fresh convenience store in Altoona, Iowa, a newer concept from the well-known midwestern grocery chain. The Fast & Fresh store is a hybrid of grocery and convenience, blending prepared foods and take-home meal solutions amid a pared-down grocery selection and grab-and-go fare.

Food takes center stage with the Mia Pizza concept, freshly-made dough that’s prepared daily for made-to-order pizzas that are customizable and baked in a wood-fire oven. There are also take-home meals to bake or reheat, as well as fresh-cut produce like onions and bell peppers for at-home cooking. The store also features freshly prepared sushi that’s delivered twice a day.

While the focus of the store is on fresh and healthy options, Hy-Vee also offers indulgent items as well as a robust spirits, wine and beer selection, including growlers and crowlers for craft beer.