Private Brands in Convenience
Private-brand offerings in convenience retail are growing, driven by demand for affordable, quality products and greater brand control. This report analyzes performance using 2021–2022 NIQ data.
Convenience retailer private-branded product offerings have been gradually expanding in recent years. Consumer desire for lower priced, quality products and retailer interest in brand and supply control have prompted growth in private-branded offerings from convenience retailers. This complimentary report examines convenience retail private-brand performance leveraging NIQ year-end data from 2022 and 2021.
This FREE report will help you understand:
- Consumer perception of convenience retail private brands
- Overall convenience retail private-brand sales dollars, units sold, and all commodity volume (ACV) performance
- Convenience retail private-brand performance relative to national brands
- Top category & sub-category private-brand performance
Published in March 2023, this report is best suited for retailers considering the implementation of a private brand program or expanding their private brand into other categories.
Upon completing the form below, the report will be sent to your email address.
