Fuel. Food. Fun. That’s the tagline for Wakepoint JBJ, a unique convenience store, bar, barbeque joint and home of live music on Lake LBJ in Kingsland, Texas. Whether customers come by boat or car, Wakepoint is the destination for water enthusiasts and those enjoying the outdoor space for live music, festivals or Sunday gospel services.
“The anchor to the concept was going to be the convenience store, but being on the lake, we wanted to add an experience to the traditional convenience store experience. And from there it just blossomed,” said owner Scott Westlund.
The customer experience can be felt from all areas of lakefront location, a goal Westlund kept in mind while developing the concept.
“We spent a lot of time designing the feel of the store. We wanted to be welcoming, warm, a higher level of offerings, and took the idea of wanting that experience and brainstorming other ways we could make this site something unique for everybody who passes through our doors,” he said.