Fuels Market News, published by NACS, is an online news website, weekly e-newsletters and print magazine, covering all things related to the fuels industry—from refinery supply to terminal and bulk plant storage to transportation via pipeline, barge, rail and truck, to wholesale distribution and retail marketing.
July 27, 2022
The arrival of alternative energy vehicles represents the biggest disruption to the refueling market in many years. For gas stations, convenience stores and retailers alike, the opportunity to attract drivers and create new revenue streams is too big to be ignored. Location technology and data are now key to many data-driven processes in various industries and is now proven to be a key differentiator in building an optimal EV strategy. Shifts in demographics due to the pandemic and accommodating a hybrid work environment is also challenging the existing model for fuel retailers.
The main challenge for today’s retailers and real estate industry is how to properly develop their EV strategy, where to start and what tools and data are available to help them in their decision-making. You don’t know what you don’t know. So, making sure you work with a partner that understands the changing marketing dynamics is critical.