RaceTrac is celebrating soccer team Atlanta United’s home opener at Mercedes-Benz Stadium by giving away free slices of pizza on March 7 before the game.

“This is our third season supporting Atlanta United, and we’ve seen how much our loyal fanbase appreciates pre-match promotions,” said Jamie Miller, vice president of marketing for RaceTrac. “Atlanta United supporters show up like no other fans in the league, and this free promotion is a great way to fuel the energy they bring to match day.”

To redeem the deal, fans can activate the discount through the RaceTrac Rewards app. The coupon will be automatically applied at checkout at any participating RaceTrac store in Georgia.

RaceTrac first partnered with the professional soccer team in 2023. As part of the agreement, the retailer contributed to community engagement programming that reaches local schools, youth and families across the state of Georgia. RaceTrac also has a digital branding presence both inside and outside of Mercedes-Benz Stadium throughout the upcoming seasons.

Additionally, last month RaceTrac partnered with Capillary Technologies, a provider of AI-powered loyalty solutions, “to transform and enhance the RaceTrac Rewards program across its more than 600 retail locations.”

“By leveraging Capillary’s modern loyalty infrastructure, RaceTrac will introduce a new generation of features designed to recognize and reward guests in smarter, more meaningful ways. The enhanced program will combine tier-based recognition with the ability to stack and combine offers, while advanced targeting will tailor promotions to individual preferences and behaviors,” RaceTrac said.

The retailer also highlighted that by uniting advanced personalization with a more flexible rewards construct, RaceTrac will be able to “recognize loyalty at multiple levels, present offers that fit each customer’s context and strengthen the emotional connection that drives repeat visits.”