Pack Bev Releases Amplify Flavor

Simply Spiked launched Simply Spiked Bolder, a 12% ABV beverage that answers “growing consumer demand for higher-ABV flavored alcoholic beverages,” the company said in a press release.

The new offer is available in a strawberry lemonade flavor in a 7.5 oz mini can as well as in a 12-pack.

“Simply Spiked Bolder takes everything our fans love and turns it up,” said Liz Cramton, senior director of marketing of flavor and RTDs. “As tastes continue to shift, we're evolving with them—offering bold, fruit-forward flavors across a range of ABVs, while delivering the same easy-to-enjoy experience fans expect from Simply Spiked.”

Spindrift Beverage Brand launched Spindrift Tea, a line of non-carbonated iced teas made with real brewed tea and real squeezed fruit.

The company said Spindrift Tea is the result of three years of development and brings together custom-brewed black and green tea blends with fruit sourced from its trusted growing regions and long-standing farm partners.

The line includes:

• Lemon Black Tea: brewed black tea with California lemon juice and crisp apple
• Blood Orange Black Tea: black tea layered with blood orange and citrus notes
• Raspberry Black Tea: black tea blended with Pacific Northwest raspberries
• Peach Green Tea: green tea with sun-ripened Pacific Northwest peaches

The line is now available online and launches in select retailers nationwide beginning March 2026, with expanded distribution throughout the year.

Stewart’s Shops rolled out a chocolate protein shake Refresher, with each bottle featuring 30 grams of protein. The 16 oz bottle contains two servings with 150 calories per serving, plus cocoa, vitamin D, calcium and potassium.

Meanwhile, C4 announced a partnership with New York Knicks star Josh Hart. To celebrate the official launch of the partnership and Josh Hart's birthday on March 6, C4 is offering fans $3 off any online beverage purchase at C4Energy.com using code HART3, a nod to his jersey number.

The company is also hosting a C4 x Local Hoops Pop-Up Experience on March 21 in New York City. In collaboration with Local Hoops, the NYC-based basketball apparel brand, C4 will take over the space for an immersive basketball experience. Fans will have the opportunity to meet Josh Hart, customize Local Hoops x C4 merchandise, enjoy live DJ sets, compete in a pop-a-shot contest and sample products directly from the C4 Energy Express truck.

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