7-Eleven Inc. is kicking off summer with the return of its Operation Chill community outreach program “designed to help law enforcement build positive connections with young people,” the retailer said.
Now in its 31st year, 7-Eleven said that Operation Chill provides participating law enforcement agencies with coupons for a free small Slurpee drink that officers can share with kids they see performing good deeds or demonstrating positive behavior. Each coupon is redeemable at participating 7-Eleven, Speedway and Stripes stores nationwide.
“Fostering stronger, safer neighborhoods is a core pillar of 7-Eleven's philanthropic mission to build thriving communities. By recognizing everyday acts of kindness, the Operation Chill program turns good deeds into moments of recognition and encouragement while creating opportunities for connection in local communities,” the retailer said.
Founded in 1995, the Operation Chill program has reportedly grown to include more than 1,300 law enforcement agencies across the U.S., with over 24 million coupons distributed to-date. This year, 7-Eleven said it will issue nearly 740,000 coupons to participating law enforcement agencies for officers to reward children in their local communities for things such as wearing a helmet while riding a bike, picking up litter or helping a neighbor.
"Operation Chill represents more than a moment of recognition—it reflects our ongoing commitment to fostering trust, strengthening community relationships and encouraging positive engagement," said Treasa Bowers, executive vice president, chief people and sustainability officer at 7-Eleven Inc. "For over three decades, this program has demonstrated how meaningful interactions can help bridge gaps, reinforce positive behavior and support stronger, more connected communities."
In other recent 7-Eleven news, earlier this week the retailer announced it is prepping for the upcoming FIFA World Cup with FanLand, turning stores "into the ultimate match-day destination for fans everywhere, complete with watch party-worthy eats… and deals to cheer about at participating 7-Eleven, Speedway and Stripes locations.”
7-Eleven also launched soccer-inspired merch and limited-edition drops from the brands' online merch store 7Collection.