Yesway donated $100,000 to Operation Homefront in celebration of Military Appreciation Month, according to a press release. Operation Homefront is a nonprofit organization “dedicated to building strong, stable and secure military families so they can thrive.”
“Throughout May, customers at Yesway and Allsup's locations are invited to join this important initiative by supporting Operation Homefront through in-store purchases or Smile Rewards donations. The campaign will be active across Yesway's 443 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma and Nebraska,” the retailer said.
In addition, as part of Yesway's “ongoing commitment to support community heroes,” and aligned with the start of Military Appreciation Month, the company is expanding its "Free Fountain Drink for First Responders" program to include all National Guard members.
Beginning May 1, 2025, National Guard members will join police officers, fire fighters, EMS paramedics, doctors and nurses in uniform who can redeem a free 32-ounce fountain beverage at all Yesway and Allsup's store locations.
“Yesway is honored to support Operation Homefront's vital mission of strengthening America's military families—those who have sacrificed so much for our nation's freedom,” said Tom Trkla, chairman, president and CEO of Yesway. “Military Appreciation Month holds special meaning for all of us at Yesway. Our commitment extends not only to our customers who are serving or have served, but also to the many veterans who live in the communities we serve and work within our corporate and store teams.”
Last month, Yesway opened four new Allsup's locations in the first quarter of 2025—three in New Mexico in Belen, Las Cruces and Chaparral and one in Ardmore, Oklahoma. The four openings mark the 81st new store or major rebuild Yesway has completed over the past three and a half years, the retailer said.
“Through the effort and hard work of our exceptional teams, we have maintained the rapid pace of growth for which Yesway has become known,” said Trkla. “The successful completion of 81 new stores or major rebuilds in just over three years is a remarkable achievement, and we extend our sincere gratitude to everyone who made it possible.”