Yesway and Allsup's stores kicked off the “biggest promotion of the year”—Summer Sips—running through July 1, 2025, according to a press release.

"The campaign is designed to ‘own the Channel of Thirst,’ and features unbeatable offers, exciting product launches and fuel savings that put money back in loyal customers' pockets," said Tom Trkla, chairman and chief executive officer of Yesway. "We’re delivering the best deals of the year to help our customers fuel up, cool down and save more all summer long."

The retailer said the featured promotions include a new product launch: the Buffalo Chicken Burrito. Customers can also save $1 when they purchase it with any Honcho beverage.

Snack specials include:

• Hostess products: 2 for $5 on all Hostess goodies

• Oreo Cookies and Cakesters (King Size): Buy 1, Get 1 for $1

• Welch's Fruit Snacks: 2 for $4

Customers can also unlock savings at the pump:

• Buy two 16 oz Rockstar and get one Free and save 15 cents per gallon

• Buy two Mountain Dew 1-Liters and save 20 cents per gallon

• Buy three Red Bull 8.4 oz for $6 and save 10 cents per gallon

• Buy two Dr. Pepper and save 5 cents per gallon

• Buy $25 in select gift cards and get 10 cents off per gallon and 500 Bonus Smiles

The promotions also include a community aspect. “For every BodyArmor beverage or Yesway/Allsup’s private-label salty snack purchased, 15 cents will be donated to Operation Homefront, supporting military families nationwide,” Yesway said.

In Q1 of this year, Yesway opened four new Allsup's locations—three in New Mexico in Belen, Las Cruces and Chaparral and one in Ardmore, Oklahoma. The four openings mark the 81st new store or major rebuild Yesway has completed over the past three and a half years, the retailer said.

Each of the new Allsup's stores is 6,277 square feet and operates 24 hours a day.