Celsius recently announced the launch of two fizz-free flavors: pink lemonade and dragonfruit lime, according to a press release sent to NACS.
“Originally available in powder form as part of the Celsius On-The-Go line, dragonfruit lime has been introduced as a ready-to-drink fizz-free flavor. Celsius fizz-free dragonfruit lime blends the flavors of exotic, sweet dragon fruit with the vibrant tang of lime, creating a perfectly balanced taste that’s as energizing as it’s unique, while maintaining a smooth, crisp and irresistible taste,” the company said.
Celsius said to meet the growing consumer demand for additional fizz-free options, Celsius also introduced a summertime favorite flavor, pink lemonade.
Celsius fizz-free pink lemonade is now available at 7-Eleven locations nationwide and Celsius fizz-free dragonfruit lime can be found at Circle K stores across the country.
Back in September 2024, NACS Daily reported that Molson Coors was bringing Naked Life, a non-alcoholic ready-to-drink (RTD) cocktail company in Australia, to the U.S. market in 2025, and the beverage is now available in the states.
“Joining a global portfolio of iconic beverages under Molson Coors Non-Alc, Naked Life is now available nationwide … offering premium, ready-to-drink cocktails with no alcohol and no sugar. The U.S. launch comes as demand for non-alcoholic cocktails continues to surge. Volume of non-alcoholic ready-to-drink cocktails grew 267% from 2023 to 2024, making it the fastest-growing segment across the no/low alcohol landscape,” Naked Life said.
In the digestive beverage market, Bloom Nutrition, a wellness essentials brand, entered the gut health soda game with the launch of Bloom Pop, per a press release. The brand described it as a “better-for-you soda where bold, bubbly flavor meets real gut health benefits.”
Bloom said the soda has PreticX, which works “gently and efficiently to nourish the good bacteria in your gut, especially Bifidobacteria, which plays a key role in digestion, immunity and metabolism.”
The launch flavors are Shirley temple, classic orange, raspberry lemonade, strawberry cream and watermelon lime.