Celsius Holdings Inc., maker of Celsius, is launching Celsius Hydration, a “new line of electrolyte-based powder sticks to support hydration with zero sugar, B vitamins, essential electrolytes and the refreshing, fruit-forward flavors of Celsius energy drinks—without the caffeine,” according to a press release.

Celsius Hydration comes in five flavors: fruit punch, blue razz, strawberry watermelon, arctic cherry and lemon lime. According to Celsius, the new product is formulated with a blend of magnesium, potassium and sodium, “making it a great addition to fitness and daily routines and to help active people feel their best.”

“The Celsius brand has long been synonymous with fitness and favored by consumers who prefer zero-sugar, refreshing energy drinks,” said Celsius Chief Marketing Officer Kyle Watson. “Celsius Hydration is the perfect complement to our portfolio of functional beverages and gives consumers more occasions to enjoy the great-tasting and refreshing beverage experience that has propelled Celsius to become the No. 3 energy drink brand in the United States.”

The $1.4 billion U.S. hydration powder market is projected to grow at a 13% CAGR to $2.5 billion by 2029, according to Celsius.

Celsius Hydration is available on Amazon and is expected to expand into additional retailers soon.

In other recent Celsius news, Celsius Holdings Inc. acquired Big Beverages Contract Manufacturing for $75 million. The transaction was completed using cash on hand and closed on November 1, 2024.

Celsius said the transaction includes a 170,000-square-foot manufacturing and warehouse facility that is “expected to provide greater supply chain control, quicker innovation cycles and greater production flexibility.”