Mariette Kristenson Wins NACS Industry Leader Award

The CEO of Reitan Convenience Group oversees operations across seven European countries.

April 28, 2025

Mariette Kristenson, CEO of Reitan Convenience Group, is this year’s recipient of the NACS Convenience Industry Leader of the Year Europe award.

The award will be presented to Kristenson on May 27 during the awards gala at the NACS Convenience Summit Europe in Copenhagen. On May 28, she will be joined by NACS President and CEO Henry Armour on stage for a conversation about her leadership journey and successes at Reitan.

“Mariette is highly respected and an influential leader in the global convenience community. She is known for her strategic mindset, inclusive leadership and long-term value creation. Her industry achievements exemplify the spirit of the NACS Convenience Industry Leader of the Year award,” said Armour.

Kristenson joined Reitan Convenience in 2006, holding several key leadership roles including CEO of Pressbyrån and 7-Eleven Sweden, and CEO of Reitan Convenience Sweden (2012–2021). Since 2021, she has been CEO of Reitan Convenience Group, overseeing operations across seven countries.

Under her leadership, Kristenson has positioned Reitan Convenience as a leading force in European convenience retail. She has led strategic and cultural transformation across Reitan Convenience and is a champion for values-based leadership, sustainability and digital innovation. She also has developed effective cross-market growth and collaboration models.

Reitan Convenience is a leader in the convenience retail and kiosk market in the Nordic and Baltic countries. Its brands include Narvesen in Norway, Latvia and Lithuania; Pressbyrån and PBX in Sweden; 7-Eleven in Norway, Sweden and Denmark; R-kioski in Finland and Estonia; Lietuvos Spauda in Lithuania; and Caffeine in Latvia, Estonia, Lithuania, Norway and Denmark.

The 2025 NACS Convenience Summit Europe will take place May 26-28 in Copenhagen, Denmark. The global event takes place each year in a different European city and is hosted by NACS. Visit convenience.org/CSE for the full agenda and to register.