Casey’s has joined TKO Group Holdings Inc. as an official partner of the upcoming TKO Takeover Weekend April 24-28 in Kansas City, Missouri according to a press release.

As an official partner of TKO Takeover Weekend, Casey’s will have prominent brand placement inside the UFC Octagon and WWE ring, as well as on highly visible signage in the arena during PBR Knockout: PBR Teams Missouri vs. The World, including on the bucking chutes and fencing. Casey’s will also collaborate with UFC, WWE and PBR to engage with fans through original content that will be distributed through each brand’s digital and social channels.

“Casey’s is all about delivering an exceptional guest experience and part of that is creating bold partnerships that engage our guests and fans,” said Tom Brennan, chief merchandising officer at Casey’s. “We are thrilled to be an Official Partner of TKO Takeover Weekend, an unstoppable force bringing this region a never-seen-before trio of events. Nothing beats watching UFC, WWE or PBR with your favorite Casey’s pizza, and we’re excited to show fans what can happen when all of this comes together in one epic weekend.”

“Bringing UFC, WWE and PBR together in one city over the same weekend is a milestone for TKO, and Casey’s is an ideal partner to help us highlight this achievement,” said Robby Miller, vice president, UFC global partnerships. “UFC, WWE and PBR are three powerhouse properties with massive, highly engaged fanbases and remarkably little audience duplication. Casey’s is tapping into the cultural impact of TKO and breaking ground for how brands can strategically activate with us to engage with fans and consumers.”