The Hershey Company has released new Jolly Rancher Ropes in 6 and 10 oz bags. These new “mouthwatering treats add a punch of bold fruit flavor with every bite.”
Hershey said that the Jolly Rancher Ropes “deliver maximum fruit flavor with unique, dual-flavor packs. Each rope is stuffed with flavor from the inner filling to the outer layer, ensuring an epic taste experience that hits you with every chew.” Available flavors include green apple and watermelon, and blue raspberry and cherry.
“We know this new innovation will quickly become a fan favorite among younger consumers. Bringing our impossibly fruity flavors to a deliciously chewy rope form delivers an unbeatable combination,” said Danielle Ford, senior brand manager of Jolly Rancher. The product is available now at retailers nationwide.
Hershey is also launching Shaq-A-Licious XL Gummies, a new line of oversized gummy candies from basketball icon and entrepreneur Shaquille O’Neal. Ideated by the self-proclaimed “biggest kid in the candy store,” Shaq-A-Licious XL Gummies bring a “fun, oversized twist to candy.”
Shaq-A-Licious XL Gummies come in two varieties: Shaq-A-Licious original, with gummies that are molded after O’Neal’s face in peach, berry punch and orange flavors, and Shaq-A-Licious sour, offered in three shapes designed after Shaq’s legendary nicknames—Diesel, the Big Cactus and the Big Shamrock—and featuring pineapple, mixed berry and watermelon flavors.
Hershey also recently launched the new Ice Breakers Flavor Shifters. Featuring “a revolutionary technology that changes the gum from one distinct flavor to another while chewing, Ice Breakers Flavor Shifters provides sensory stimulation unlike anything in the market today.”
Hershey describes the flavors: “Wild berry to cool mint brings together the best of both fruity and minty flavors, while wintergreen to cool mint offers a double hit of two popular mint flavors for the ultimate refreshing taste. Shifting between flavors at different times for different people, the gum delivers a unique chewing experience for everyone.”