How Retailers Plan to Celebrate Veterans Day

Retailers and QSRs are offering free or discounted items to those who have served.

November 06, 2024

Veterans Day is Monday, November 11. To honor those who have served, Maverik and Kum & Go (K&G) are offering all veterans and active-duty military a free coffee on Monday, according to a press release.

Service members can get a free bean-to-cup coffee, up to size large, as “a heartfelt thank you for their service,” said the company. The deal will be offered across its combined footprint of more than 840 Maverik and K&G locations in 20 states from the Midwest to the West Coast.

Stewart’s Shops is also joining in the celebration by offering a 99¢ single-scoop cone to all customers on Monday.

Stewart’s Shops said that it is proud to support veterans not only on Veterans Day, but year-round by supporting more than 140 veterans’ organizations annually through monetary and product donations.

Starbucks is recognizing veterans by giving a free tall (12-ounce) hot or iced brewed coffee to Veterans, military service members, and military spouses at participating U.S. Starbucks stores. In addition, Starbucks will donate $200,000, shared evenly, to the Elizabeth Dole Foundation and Wounded Warrior Project to support veteran and military communities.

According to a press release, Starbucks has hired more than 40,000 Veterans and military spouses since 2013. In July 2023, Starbucks announced its strengthened support of the military community through new relocation services, community building efforts, and mental health support.

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