Circle K to Expand Across Upstate New York

The retailer announced a franchise development agreement with The Briad Group.

November 04, 2024

Circle K plans to more than double its current store count in the state of New York through a new franchise development agreement with The Briad Group, the company announced last week. The Briad Group will open 40 franchised Circle K stores in Upstate New York as part of the agreement, according to a press release from Alimentation Couche-Tard, the parent company of Circle K.

Circle K said that it currently operates and franchises approximately 30 locations in New York State.

“We’re very pleased to partner with The Briad Group to bring Circle K to new communities in New York and look forward to supporting their efforts to make our customers’ lives a little easier,” said Pat Fitzpatrick, vice president of global franchise for Circle K. “Their proven experience as restaurant and hotel operators and intimate knowledge of their guests will make them a tremendous asset for the Circle K brand as we accelerate our growth in the Northeast.”

The development of these new locations is set to begin in early 2025, according to Circle K.

“We are excited about this partnership with Circle K and look forward to the mutual growth and success it will bring,” said Brad Honigfeld, CEO of The Briad Group. “These new store locations will offer enhanced convenience and fueling services to the various New York communities, aligning with our commitment to delivering excellence across our business segments.”

In September, Circle K launched new meal deals in $3, $4, and $5 pairings of hot sandwiches, savory snacks, and drinks. Circle K said that “Meal Deals will be a permanent fixture of Circle K’s vast Fresh Food, Fast menu at Circle K locations nationwide.”