As Americans get ready for the cosmic event of the century on April 8, 7-Eleven, Inc. said it’s here “to provide customers with all the makings to enjoy the highly anticipated astronomical phenomenon.”

The company announced that it will sell solar glasses at participating 7-Eleven, Speedway and Stripes stores so customers can safely view the event. In addition, subscribers of the 7NOW Gold Passs, the retailer’s subscription delivery service, can add a free pair of solar eclipse shades with any order made between April 4 to April 8, while supplies last.

7-Eleven also announced a special deal for the day of the eclipse that’s “equally circular and spectacular”—7NOW Gold Pass subscribers can get a whole pizza for $3 all day on April 8.

“At 7-Eleven, we're proud to be there for our customers through every occasion, both big and small—which includes remarkable moments like a total eclipse,” said Marissa Jarratt, executive vice president, chief marketing and sustainability officer at 7-Eleven. “Our stores are open and ready to serve those making the trek to snag a prime viewing spot for the solar sensation.”

Once-in-a-lifetime events like the total solar eclipse are an opportunity for c-stores. It’s a way to offer special deals and promotions for customers, ranging from the special eclipse craft beer to eclipse merch and more, in addition to the eclipse protective eyewear.

For more on how c-stores are preparing for the eclipse, check out “Total Eclipse of the Mart” in the March 2024 issue of NACS Magazine.

The NACS Convenience Matters podcast Are you Ready for the Solar Eclipse shared ideas for how retailers could prepare for the big event.