Maverik Revamps Rewards Program for Kum & Go Customers

Adds more fuel savings, digital punch cards and Freebie Fridays.

March 29, 2024

Maverik is upgrading its &Rewards programs for Kum & Go loyalty members with more fuel savings, easier point accumulation and a new app, announced the company in a press release.

“This enhancement will create unity with Maverik’s raving fans’ favorite Rewards program, the Adventure Club, ranked the top c-store loyalty program in Newsweek’s America’s Best Loyalty Programs 2024,” said Joey Hobson, chief marketing officer of Maverik. “The improvement will highlight a similar experience across both brands’ Rewards programs, so whether shopping at Kum & Go or Maverik, the experience our customers come to know and love will be comparable.”

Upgrades to the existing &Rewards program for members include:

  • 2-cents off every gallon discount with no limits or expirations.
  • Easier point accumulation and conversion with:
    • 2X points per gallon pumped.
    • 2X points per dollar spent in-store.
    • 250 points equivalent to $2.50 spent in-store.
    • 1 penny per point redemption value and ability to convert points to &Rewards cash on the app or web in increments starting at 250.
  • Digital Punch-Cards with no expiration, offering Buy 10, get 1 FREE on fresh food, hot and cold drinks, energy drinks and whole pizzas.
  • Exclusive deals and Freebie Fridays every week.
  • Free extra-large fountain beverage with sign-up.

Customers’ existing rewards will transfer to the new program and points will retain the same value. The upgrades will replace the mobile fuel pay feature and the ability to convert points to fuel discounts.

A new rewards app and website refresh designed for better user experience are also part of the launch.

Maverik was recognized on Newsweek’s fourth annual list of America’s Best Loyalty Programs 2024, along with numerous other c-store retailers including Sheetz, Wawa, Casey’s, 7-Eleven, and more.