UK’s EG On The Move Partners With Co-Op

The franchise agreement initially includes seven stores and has potential to expand in the future.

July 11, 2024

The Co-operative Group (Co-op), the U.K.’s largest consumer co-operative, has signed a new franchise agreement with EG On The Move. According to a news release from Co-op, seven new Co-op franchise stores will open this summer with EG On The Move as the petrol forecourt business.

These EG On The Move stores build on the new Co-op trial format used in three petrol stations last year, plus will add the first Welsh franchise stores at the start of this year.

Also announced in the statement was EG On The Move’s intent to expand, with plans to add over 120 sites over the next three years.

“We are hugely excited to be working with EG On The Move on these new franchise sites and to be able to bring our Co-op franchise offer to more locations,” said Jerome Saint-Marc, managing director B2B and growth at Co-op. “This is part of our broader expansion in the petrol forecourt market. It follows our strategy to pivot our growth in this market through franchise, enabling us to share our convenience expertise with partners of pedigree.”

Zuber Issa, CEO of EG On The Move, said, “EG On The Move is an acknowledged petrol forecourt and convenience retail destination operator, and we are delighted to have the opportunity to collaborate with Co-op to roll out their new convenience store formats. Following on from this seven-store trial, we look forward to working with Co-op to consider other locations across the network.”

Issa continued, “Co-op is a well-established convenience operator, respected in the market and a recognized consumer brand, and this partnership not only promises to enhance our convenience store offer but it will also ensure our customers have access to exceptional fuel retail services including EV charging, a wide choice of essential and premium grocery and merchandise along with an enjoyable foodservice experience.”

Last month, EG Group agreed to sell its remaining United Kingdom forecourt business, EG On The Move, and certain standalone foodservice locations to co-founder Issa for £228 million (roughly $292 million).