Seagram’s Escapes launched its new Jamaican Me Happiness Collection inspired by the brand’s Jamaican Me Happy flavor. The collection includes three additional new varieties with summer fruit flavors: Jamaican Me Smile with orange flavor; Jamaican Me Sunny featuring a tropical pineapple flavor; and Jamaican Me Glow with passionfruit flavor.

“The Collection treats fans to Jamaican Me-inspired flavor varieties with great-tasting fruit twists,” said Jaime Polisoto, Seagram’s Escapes brand director. “We know this collection will drive excitement and trial among even more consumers including lapsed fans who will be reminded of how much they love Jamaican Me Happy.”

The Jamaican Me Happiness Collection is available year-round in a 12-count variety pack of 11.2 bottles or 12 oz cans and 24-count club variety pack of bottles.

Jamaican Me Sunny will join Jamaican Me Happy as a 7.5 oz can option to drive sampling and trial.

Simply Spiked kicked off 2024 with the introduction of Simply Spiked Limeade. Simply Spiked Limeade is a line of four limeade flavors made with 5% real fruit juice.

Simply Spiked Limeade is available in four limeade flavors: Signature Limeade, Cherry Limeade, Passion Fruit Limeade and Blackberry Limeade. The varieties are available for purchase in 12-pack variety packs, as well as standalone 24-oz single cans of the Signature Limeade flavor.

“With the launch of Simply Spiked Limeade we're looking to build on the brand's momentum from the past few years and bring our day-one fans a new line of flavors that's as on trend as they are,” said Jamie Rotnicki, vice president of innovation at Molson Coors Beverage Company.