Mars Brings Back Seasonal M&M’s Flavor for Valentine’s Day

M&M's released its 2024 Valentine's Day gift guide and introduced new offerings.

January 11, 2024

M&M's released its 2024 Valentine's Day Gift Guide exclusively on its online shop, which offers  customizable gifts, party favors and limited-time seasonal flavors. The popular candy brand returns with heart-shaped candy boxes, themed gift bottles and gift jars.

M&M's is also bringing back the seasonal flavor M&M's White Chocolate Strawberry Shake for a limited time only, the company said.

"Valentine's Day and chocolate go hand-in-hand. Mars wants to make sure consumers have a sweet holiday by making it easy to find thoughtful gifts with our M&M's Valentine's Day Gift Guide," said Jarid Lukin, global senior director, M&M's digital. "Complete with heart-shaped gift boxes, candy dispensers, party favors and more, our gifts continue to showcase what has to offer, with personalized options that add an extra sprinkle of love."

The gift guide has a variety of offerings including teddy bear and heart-shaped candy gift boxes, gift bottles and favor packs, all of which can be personalized. Gift givers can choose from 20+ M&M'S colors, print custom messages, choose from hundreds of clipart and even print a photo on the candy.

Customers can also choose their candy filling, including flavors such as caramel cold brew, dark chocolate, fudge brownie along with classic options like milk chocolate and peanut.

According to Statista, seasonal candy accounted for an average of $150 in monthly sales at U.S. convenience stores in 2019. The biggest confectionery seasons are Valentine’s Day, Easter, Halloween and the winter holidays, which are celebrated by 9 out of 10 consumers.