Kellanova Expands C-Store Offerings for Summer

The products are made with more convenient packaging options.

February 07, 2024

Kellanova’s latest snack launches look to “standout” in the c-store shopping experience, with “new flavors and formats that offer nostalgia, convenience, better-for-you choices and snacks as meals,” Food Navigator-USA reported.

Dan DeMeyer, senior director, commercial strategy, small format, Kellanova Away from Home, told Food Navigator that the expanded product line is an opportunity for retailers to drive sales with customers who are seeking new snack experiences.

He noted that the snack formats for c-stores are different from grocery retail, as the company developed convenient packaging options like resealable packaging and smaller peg bags.

“While core brand favorites and familiar flavors remain important, new product innovation has the potential to drive additional sales by attracting consumers looking for variety, meeting changing needs, capitalizing on trends and creating excitement,” DeMeyer said in the interview. “Successful innovations can complement our brand’s core offerings and contribute to overall growth.

Products being released in Kellanova Away from Home’s latest snack launch include:

  • Pringles Scorchin’ Buffalo, retailing at $4.29.
  • Pringles Harvest Blends in cheddar and homestyle ranch flavors, retailing at $4.29.
  • Pop-Tarts Bites Cinnamon Roll, retailing at $3.29.
  • Pop-Tarts Apple Jacks, retailing at $1.49.
  • RXBAR A.M. Peanut Butter Dark Chocolate, retailing at $3.29.
  • Club Crisps in sea salt and ranch, retailing at $2.79.
  • Rice Krispies Treats original homestyle bar, retailing at $2.09.