How AI Can Help You Achieve Your Goals

In a recent NACS supplier webcast, retailers discussed real-life examples of how AI has helped their business.

December 18, 2024

Many companies claim to integrate AI into their product or service, but it can be difficult to understand how AI is being used in the fuel and convenience industry to unlock growth and optimize business performance in real-world scenarios.

In a recent NACS supplier webcast sponsored by InStore.ai, “How Retailers Can Achieve Their Goals with Artificial Intelligence,” retailers discussed how they are implementing AI, how it’s helping them, and how they are using it to gain insights about customer interactions to improve operational performance.

“I’m passionate about IT, and the latest and greatest thing in technology is AI and how we leverage it in retail. What are some opportunity costs?” said Babir Sultan, CEO of FavTrip. “Using InStore.ai we were able to track down certain SKU items that could be out of stock at the store. Going back to opportunity costs, it can help us address those concerns in a timely fashion using technology.”

AI can also play a major role in loyalty programs. “We started looking at this technology to see how we could bolster our loyalty [program]. Are our cashiers talking about our loyalty program? Are they using the script we gave them? Are they engaging with customers?” said Rick Rigby, chief technology officer of Atlantis Fresh Market. “One of the exciting things we found was we have certain areas where we are doing it really well, and we’re able to use those examples to help us in the areas that we are not doing as well.”

Sultan also discussed how AI has helped with employee retention. “We were able to keep a top employee from quitting [from] AI picking up on cultural issues. The employee said that they didn’t like working on certain days or that certain times don’t work for them, and then we addressed that in a timely fashion and kept them from quitting.”

Watch the supplier webcast ‘How Retailers Can Achieve Their Goals with Artificial Intelligence,’ for more.