Ferrara Candy Company launched a “Holiday Candy Salad Kit,” in response to the viral TikTok trend, according to a press release. The product is available exclusively in its first-ever TikTok Shop while supplies last, said Ferrara.
Inspired by TikTok users mixing their favorite candy to create custom—often seasonally-themed— “candy salads,” Ferrara's Holiday Candy Salad Kit allows fans to join in on the trend.
Ferrara said that the all-in-one kit lets “candy salad pros and newcomers alike” combine seasonal favorites, including the candy company's top innovation Nerds Frosty Gummy Clusters, SweeTarts Twisted Holiday Punch Ropes, Trolli Sour Brite Abominable Snowmen, Brach’s Holiday Soft Jellies and Mini Peppermint Candy Canes. “Complete with a limited-edition knit winter hat, sleek glass jar and festive stickers, it has everything you need to create the ultimate candy salad for the holidays.”
Since launching in the U.S. last September, Ferrara said the number of people shopping on TikTok Shop each month has nearly tripled, reflecting strong demand on the platform. A majority of purchases “come from existing customers in 2024 (81.3%), so this candy salad kit is perfectly timed to leverage shifting shopping preferences.”
"If you've ever logged into TikTok, you know the candy salad trend is everywhere with Ferrara products as a key ingredient in many consumers' candy salads," said Brian Camen, senior director of content and public relations at Ferrara Candy Company. "Now, we are making it easier for fans to make or gift a candy salad via TikTok Shop."
Holiday Candy Salad Kits are available exclusively in Ferrara's TikTok Shop for $30 plus tax and shipping, while supplies last.
With the holidays just around the corner, survey results from the National Confectioners Association (NCA) show that 95% of Americans are ready to celebrate the winter holidays with chocolate and candy. NCA said that confectionery sales around the holidays reached nearly $7 billion in 2023 and are expected to grow up to 3% in 2024.