Southern Recipe Small Batch pork rinds announces its 15th annual Pork Rind Appreciation Day for February 11, 2024. The holiday, which shares the day each year with Super Bowl Sunday, will continue to support Coach Ditka’s Gridiron Greats Assistance Fund (GGAF).

“Working with Gridiron Greats Assistance Fund each year reminds us all of how much we can give back to these ‘greats’ who have brought us so much joy over the years. In our 15th year of initiating Pork Rind Appreciation Day, we also celebrate this special charity and the pork rind category simultaneously. This is a highlight for our entire team every year,” says Mark Singleton, vice president of sales and marketing for Southern Recipe Small Batch and advisory council member for GGAF.

“Often, these publicly celebrated players suffer physically, mentally and emotionally, in private. This is an important way we’re able to give back to those who put it all on the field.”

This year's Pass the Pigskin celebration will not only elevate the brand's love for the game of football but reiterate its belief that nothing goes better with pigskins than pigskin. In this effort, Southern Recipe Small Batch aims to celebrate all kinds of fans, from tailgating fanatics and tailgate recipe aficionados to peewee players.

Now through Pork Rind Appreciation Day on February 11, fans are invited to enter daily for a chance to win a cash prize. Each week, one randomly selected entry will win one of 15 party packs, ranging from tailgating essentials to a recipe-lovers kitchen pack. Every entry is also entered for a chance to win the grand prize of $5,000 and a year’s worth of pork rinds.