Peace Hard Tea Comes to C-Stores in the Southeast

And Truly launches new Celebrations in a limited release mix pack.

September 21, 2023

Molson Coors announced that Peace Hard Tea, a line of hard teas crafted for 21+ consumers, is officially available at local convenience stores and retailers in the southeast region of the United States. The beverage can be found on shelves in 24 oz. single-serve cans.

The hard teas contain 5% ABV and come in three flavors: Freedom of Peach, Really Really Razzy and More Peace More Lemon.

"Spend a little more time offline and make living life your full-time job. Peace Hard Tea is here for when you buck the norms that kill fun," said Joy Ghosh, vice president of above premium flavor at Molson Coors Beverage Company. "With the launch of Peace Hard Tea, we're bringing 21+ consumers the bold and fruit-flavored hard tea they've been searching for to shake up the norms of everyday life." 

Truly Hard Seltzer released its all new Celebrations mix pack, available nationwide for a limited time.  Flavors in the pack include three new seasonal styles, Peach Fizz, Cranberry Cheers and Citrus Sparkler, as well as the return of Truly Rosé.

"Truly and rosé may be synonymous with summer, but to us, it's always seltzer season," said Matt Withington, Truly's senior director of marketing. "With the new Celebrations mix pack arriving ahead of traditional end-of-year celebrations, we think it's the perfect time to give our most loyal fans another taste of Truly Rosé. Consider it an early holiday gift or a treat for National Hard Seltzer Day.”

For more ideas on how to take advantage of themed national holidays, read “Get In on the National Day Craze” from the July 2023 issue of NACS Magazine.