Circle K Goes Super

The global c-store joins forces with DC Comics.

September 13, 2023

Circle K stores are offering customers exclusive DC Superhero and Super Villain items until the end of October. Customers will receive one of the 24 limited-edition “HeroBadge” stickers or patches each time they spend $10 on a qualifying merchandise and fuel purchase.

“From Superman’s cape to The Joker’s mischievous grin, HeroBadges perfectly capture the essence of beloved DC characters, and we’re thrilled to give Circle K customers a way to collect and show off their favorites on their water bottles, laptops, phones and more,” said Melissa Lessard, head of North American marketing. “This collaboration between Warner Bros. Discovery Global Consumer Products and Circle K allows people of all ages to express their fandom and spread the excitement with friends and family.”

Along with collecting them, customers can scan HeroBadges online to enter for the chance to win a trip to Warner Bros. Studio Tour Hollywood in California. Or they can enter for one of the weekly DC Super Hero swag prizes, like exclusive throw blankets, thermal water bottles and more.

Additionally, licensed DC plush toys of Superman, Batman, Wonder Woman and Harley Quinn are available for purchase in select stores.