7-Eleven and Speedway are teaming up with designer The Shoe Surgeon and nine of college football's biggest athletes to create a series of custom cleats as part of the retailer's first-ever Cleat Crew program, according to a press release. Each unique pair of cleats will be auctioned off to fans during the 2023 college football season.

"This college football season, 7-Eleven is empowering these self-made athletes and creators to use their notoriety as a force for good," said Marissa Jarratt, 7-Eleven executive vice president, chief marketing and sustainability officer. "As a longtime supporter of Children's Miracle Network Hospitals, we're proud to partner with these local role models to raise funds and be champions for children in need."

Each pair of cleats will be custom designed by the athletes and created by The Shoe Surgeon. The shoes will be revealed and available for auction weekly. The full list of athletes and the weekly auction schedule has not yet been released.

"I can't wait to team up with these athletes and 7-Eleven to create one-of-a-kind designs that will combine streetwear and football in a way that fans have never seen before," said Dominic “The Shoe Surgeon” Ciambrone, founder and designer behind SRGN Studios. "Whether you're bidding in the auctions or entering the sweepstakes, everyone has a chance to look fresh this college football season, and I'm inspired to do some of my best work to benefit families in need."

Additionally, hundreds of fans will have the chance to win their own limited-edition shoes designed by The Shoe Surgeon via a 7Rewards and Speedy Rewards Sweepstakes. Two grand prize winners will design their own shoes, while hundreds of winners will receive a pair of limited-edition sneakers.

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