Alimentation Couche-Tard announced its “10 for the Win” five-year strategic plan during its Analyst and Investor Conference. Having successfully met its previous “Double Again” strategic plan, Couche-Tard anticipates exciting growth in the next five years, through both organic and inorganic initiatives, according to a company press release.

The company states that the strategic lighthouses outlined in the 10 for the Win strategic plan include “winning offer, winning fuel, winning the customer and winning growth.” All lighthouses are supported by the foundation, including “Fit to Serve,” where Couche-Tard said its doubling down on cost efficiency to position itself as one of the most cost-effective operators in the industry.

"It is with great pride that we announced our new 10 for the Win strategy today. The entire executive team and I believe that we have put together a compelling and achievable path to reach our ambitious goals,” said Brian Hannasch, president and CEO of Couche-Tard. “We are excited to start executing on 10 for the Win to bring more value to our customers, team members, and shareholders as we strive to become the most trusted brand in convenience and mobility.”

Through the plan, Couche-Tard aims to achieve USD $10 billion in EBITDA by 2028, up from USD $5.8 billion in 2023 (net earnings of USD $3.1 billion in 2023), leveraging the 10 for the Win strategic plan. All four strategic lighthouses, as well as the foundation, are expected to add up to the USD $4.2 billion EBITDA increase over the upcoming five fiscal years.