Energy North Opens Flagship Location

The store includes a new foodservice offering—Crack’d Kitchen Express.

May 09, 2023

LAWRENCE, Mass.—Energy North announced the opening of its flagship Haffner’s location on Merrimack Street in Lawrence, Massachusetts. The site includes a gas station, car wash and convenience store, which contains both a Sal’s Pizza and the first ever Crack’d Kitchen Express. 

Featuring the bright, bold elements of the revitalized Haffner’s brand and providing customers with an abundance of amenities and local foodservice options, the location sets the tone for the company’s future builds.

“We’re excited for the Sal’s brand to be a part of this new location at Riverwalk,” said Sal Lupoli, owner of Sal’s Pizza and Lupoli Companies. “Our partnership with Energy North has provided us with many great opportunities for growth, and I think this new site is a perfect example of that.”

“Crack’d Express is a new venture that we look forward to introducing to our customers,” said Danny Azzarello, co-founder and owner of Crack’d Kitchen and Coffee. “We worked with the team at Energy North to develop an abbreviated menu that will still provide people with the high-quality experience they’ve come to expect. This location is the ideal space for us to roll it out.”

“The Merrimack Street Haffner’s has been years in the making, and I am incredibly proud of the team that made it all happen,” said Jeff Black, CEO of Energy North. “This site sets the bar for all our new Haffner’s locations going forward, and I am excited to finally open its doors to our customers.”

Two touchless car washes and eight vacuums are available for customers to use. In addition to its usual convenience store inventory, beer cave and two foodservice options, the site also contains self-checkout stations.

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