Circle K Launches 2 Private-Label Wine Lines

The award-winning wines include seven bottles under $8 and a fine wines collection priced from $10 to $25.

May 18, 2023

CHARLOTTE, N.C.—Circle K is rolling out a new selection of award-winning, private-label wines including its Sunshine Bliss lineup, with bottles priced under $8, and a premium lineup of six fine wines from $10 to $25. Both Sunshine Bliss and the fine wines boast strong tasting point ratings and several gold and silver awards, and many have been named best buys by and Wine Enthusiast.

“Our wines are curated specifically for customers seeking both quality and convenience,” said Sophie Provencher, senior vice president, global merchandising at Circle K. “By expanding into this category, we are diversifying our adult beverage offering with an exclusive, exceptional wine experience for our Circle K customers at a great price point for everyday occasions.”

Available now at more than 3,000 stores in 27 states across the United States, Sunshine Bliss wines were “crafted to perfectly capture the essence of the California vineyards where the brand’s grapes are grown,” according to Circle K. The seven new varieties in the Sunshine Bliss lineup are: 

  • Cabernet Sauvignon was voted top 10 in the 2022 World Value Wine Challenge and picked as a Tastings Best Buy. It boasts notes of berries and cherry with a toasted oak finish.
  • Pinot Grigio Colombard is a Tastings Best Buy and is light-bodied white wine with hints of citrus fruits and green apple all leading to a crisp and refreshing finish.
  • Chardonnay, earning 89 points and a Best Buy nod from Tastings, features a bright blend of honeysuckle, lemon and green apple notes. Aged in toasted oak, Chardonnay has aromas of vanilla and oak that linger on the finish.
  • Moscato was voted Top 10 in the 2022 World Value Wine Challenge and designated a Tastings Best Buy. This sweet blend has aromas of sweet peach and pear and a hint of grapefruit. It is medium-bodied with a refreshing finish.
  • Pink Moscato was awarded 90 points and named Best Buy by Tastings with a medium-bodied blend of sweet red berries and white peaches that lingers on the palate.
  • Sweet Peach is light bodied with aromas of fresh peaches. This Best Buy from Tastings has flavors of peaches and is bursting with flavor.
  • Sweet Strawberry is a Best Buy from Tastings and is light bodied with aromas of fresh-picked strawberries.

In addition to Sunshine Bliss, Circle K is rolling out an additional lineup of six fine wines that offer exclusive premium blends and choice varietals. The lineup:

  • Fog Lane Red Blend.
  • Brick & Cole Cabernet.
  • Pine Crest Chardonnay.
  • Momental Pinot Noir.
  • Bella Figura Pinot Grigio.
  • Ivy Ridge Sauvignon Blanc.

The fine wines collection is currently available in more than 900 stores across 17 states and will expand more broadly this year.

“Whether it’s during an after-work fill-up, or on the way to a family gathering over the weekend, customers can rest assured that they’ll be bringing home the perfect wine, every time, regardless of their budget,” wrote Circle K in a statement.

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