LOS ANGELES—Conjure and Mars, Incorporated, the maker of treats, snacks and ice cream products, including M&M's, Snickers, and Twix, are introducing a "store-hailing" pilot for Mars brands with on-demand mobile ice cream stores, according to a statement from Mars, Incorporated.

The store-hailing pilot will equip Conjure's fleet of mobile stores with offerings from Mars' popular ice cream portfolio just in time for summer, allowing customers to order ice cream from their smartphones and have it delivered to their location in minutes.

"We are thrilled to partner with Mars to expand our offering to consumers through our on-demand mobile ice cream stores," said Ali Ahmed, co-founder and CEO, Conjure. "Mars' ice cream brands are the perfect addition to our platform, and we believe this partnership will be a game changer in the ice cream industry."

The partnership will initially launch in Hollywood, Los Angeles this spring, with plans to expand to more locations later in the year.

"Mars has been driving innovation in the ice cream category for over 35 years. Now we are proud to be the first to introduce Mars Ice Cream to the trend of 'store-hailing', inspiring more moments of everyday happiness through our iconic brands," said Shaf Lalani, general manager, Mars Ice Cream. "We are thrilled to partner with Conjure and its fleet of mobile ice cream retail to get consumers the Mars products they love and to further advance the unattended retail industry."

Consumers can hail a mobile shop to their location using Conjure's proprietary app. According to the statement, within minutes the shop arrives, and Conjure's patented checkout-free system allows consumers to handpick their ice cream products and simply walk away. Conjure's mobile shops deliver the ice cream store filled with frozen products directly to consumers in as little as two minutes.

In December, Mars introduced a Snickers-branded protein bar.