Maverik Unveils Exclusive Adventure Coke Can

The can ties into a promotional giveaway for a Sprinter Cargo Van.

March 07, 2023

SALT LAKE CITY—Maverik—Adventure’s First Stop and Coca-Cola are teaming up to bring Maverik fans a limited-edition collector Coke can that celebrates the outdoors and honors Maverik’s adventure spirit. The custom can bolsters Maverik’s “Happy Camper” grand sweepstakes presented by Swire Coca-Cola that will award one lucky winner a 2022 Mercedes-Benz Sprinter Cargo Van, $20,000 and an America the Beautiful - The National Parks and Federal Recreational Lands Pass.

“This is the second time Swire Coca-Cola has served as the presenting sponsor of Maverik’s biggest annual sweepstakes that turns loyal customer visits into amazing prizes, and we’re excited to stamp our cans with adventure this year,” said Katie Lattanzi, vice president – convenience retail at Swire Coca-Cola. “As the local bottler throughout much of the western United States, we’re proud to offer a can that fuels the adventurous spirit of those who enjoy the beautiful great outdoors.”

The Maverik Adventure Coke can will be available while supplies last at all Maverik stores in 12 states, beginning March 13. Customers purchasing select Coca-Cola products, including the custom can at Maverik stores, will earn bonus entries to the “Happy Camper” sweepstakes running now through Sept. 26. Customers can win by entering Trail Points through their Maverik loyalty account. One lucky winner will be randomly selected to win the grand prize, highlighted by the “Happy Camper” Mercedes-Benz Sprinter Cargo Van with all the bells and whistles.

“We’re excited our ongoing partnership with Swire Coca-Cola is helping bring even more adventure experiences to our customers across the Intermountain West,” said Joey Hobson, vice president of marketing, Maverik. “We look forward to rolling out yet another awesome activation with Swire Coca-Cola and the National Park Foundation this summer.”

Maverik opened its 400th location in January.