Restaurant App Downloads Rise 34% Year Over Year

Sandwich makers saw the biggest increase in downloads.

March 13, 2023

ALEXANDRIA, Va.—QSR Magazine reports that restaurant apps are booming. “Year over year in the month of February, downloads of the top 36 quick-service restaurant apps are up 33.7 percent.”

Subway’s app is now the third most popular among restaurants, fueled by a buy-one-get-one free deal in February that was exclusive to app users. Subway registered 76% growth in year-over-year downloads of the app. Jersey Mike’s (112% increase year over year), Jimmy John’s (40%), Potbelly (22%) and Firehouse Subs (22%) were other sandwich shops showing strong app improvements.

Panda Express app downloads also were strong, growing 43% year over year. “The chain … ran a promotion celebrating the Lunar New Year in the form of a lottery scratcher game. Customers could win discounts, free food and substantial gift cards by playing,” the magazine reported.

Pizza chains generally slid down the app rankings, with Domino’s recording almost a 6% drop in year-over-year downloads. Papa Murphy’s, Marco’s Pizza and Blaze Pizza also saw declines.

Recently the convenience industry earned strong marks for its app-based loyalty programs. United Dairy Farmers, GoMart and Pilot Flying J were among the companies earning accolades.